0002: New Year for New Media – The dawning of the Podcast Revolution

Lately I’ve been thinking alot about the revolution of podcasting.  For years (unfortunately that’s not hyperbole), i’ve been saying I was going to start a podcast, and now this year (technically last year, 2014), there’s been a verifiable boom in podcasting.  Everyone who’s anyone is taking a foray into podcasting.  T-Pain has a popular podcast, podcasters are becoming millionaires (John Lee Dumas for ex), and popular mainstream traditional radio and media are moving to podcast as a new form of expression.  That last point is evidenced by the popularity of 2 NPR spawned podcasts formerly tied with the perennial favorite “This American Life” – Serial, and The Startup. So, today, as my first Idea Muscle excercise for 10List, I thought I’d come up with my ideas specifically around podcasting, the evolution (or death) of radio, and what new business platforms might take advantage of this new paradigm. Start a podcast about a topic you are already have domain expertise.  Solar Power, Spanish and business in Latin America, Fatherhood (i’m at least a player here), running, travel, travel gear, traveling father/business man… Start a podcast about something I’m very interested in learning to do, and chronicle the process of learning and (hopefully) improving: kitesurfing has been the meme for this specirfic idea for me for a number of years.  Vegan diet or Gluten Free could be another.  Perhaps even making hammocks – tried to learn this when I was a Peace Corps Volunteer, but got bored halfway through the project (it’s very time-intensive). Be a producer of podcasts – this is an idea I actually came up with myself a year or so ago, then discovered that it’s already being done by a number of folks, and is a decent way to create time-leverage (not all content requires ME doing the podcasting), and it allows me to become an expert in the platform without needing to have a “starring role” in any one podcast. Develop a program (ala stitcher) that creates value building on the podcasting explosion – should be a) unique b) positions to a niche (which is large enough to support the app from premiums), c) can b e promoted by others, d) allows for others to also leverage it as a platform for either brand exposure, advertising, other value creation. Develop the “winamp” for car radio that bridges the gap between the connected car being a mere portal to the internet and a connected car offering streaming media that is easy, free (to the user) and fast to curate/find.  How can we make the connected car digital audio experience feel as easy and customizeable as the current radio does for broadcast?  An in-dash app (thus the winamp reference)...